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Niche - Instagram Glossary

A niche is the specific subject and audience an account consistently addresses. It matters mechanically as well as strategically: Instagram's recommendation systems classify accounts by topic, and an account with no consistent topic is difficult to distribute to anyone.

The common objection - that niching limits your audience - has the mechanics backwards. A narrow, consistent subject gives the system a clean signal about who to show you to, which produces more non-follower reach, not less. Breadth produces an account the algorithm cannot place.

The practical test is whether a stranger can predict your next post after seeing three of them. If they can, you have a niche. If your last three posts were a client win, a holiday photo and a productivity tip, you have an account about you, which only works if you are already famous.

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