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Accessibility - Instagram Glossary

Accessibility on Instagram means making content usable by people with visual or hearing impairments - captions on video, meaningful alt text on images, sufficient colour contrast, and restraint with decorative Unicode fonts that screen readers cannot read.

The reach argument is genuine but secondary: captions increase watch time for everyone, since a large share of video is watched without sound. Auto-generated captions are available on reels and are better than nothing, though they mishandle names, jargon and accents often enough to be worth correcting.

The primary argument is simply that a meaningful share of any audience cannot use content that ignores this. A bio set entirely in script Unicode is unreadable to a screen reader, and auto-generated alt text saying 'may be an image of text' conveys nothing. Both take under a minute to fix.

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