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Bio - Instagram Glossary

The bio is the 150-character description on an Instagram profile. It is the page that converts a curious visitor into a follower or a customer, and it is searchable - the name field in particular is indexed for Instagram's own search.

The highest-value real estate is the name field rather than the bio text, because it is what Instagram matches against search queries. 'Sarah | Pilates for runners' is findable by someone searching pilates; 'Sarah ✨' is findable by people who already know her name.

The bio itself has one job: confirm within a second that this account is about the thing the visitor just saw. Most bios spend their characters on credentials the visitor has no reason to care about yet. Say who it is for and what changes, then give one clear next action.

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