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Close Friends - Instagram Glossary

Close Friends is an Instagram feature that limits a story to a list you control, marked with a green ring. Businesses use it as a lightweight membership tier - access to the list becomes the product, with no separate platform required.

It works as a paid tier because exclusivity is visible. Everyone else sees that a green-ring story exists without seeing its contents, which does the marketing for you. Instagram now supports paid subscriptions with Close Friends access built in, in supported markets.

The limit worth knowing before building on it: the list caps at 10,000 people and is managed entirely by hand unless you connect tooling. As a first paid tier it is excellent; as a business's only membership infrastructure it stops scaling sooner than most people plan for.

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