Socioverse

Loading…

Retargeting - Instagram Glossary

Retargeting is advertising to people who have already interacted with you - visited your site, watched a video, engaged with your profile. It typically converts several times better than cold targeting, because the audience is already aware of you.

Instagram engagement audiences are the under-used version. You can build an audience from people who viewed a reel, visited your profile or messaged you, without any website traffic or pixel at all. For businesses whose entire presence is on Instagram, this is the highest-intent audience available.

The constraint is size and decay. Engagement audiences expire, typically after 365 days, and small accounts may not have enough interactions to build a usable audience at all. Below a few thousand engaged accounts, retargeting is technically available and practically not worth the setup.

More Instagram terms

Related