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Affiliate marketing - Instagram Glossary

Affiliate marketing is earning commission by promoting someone else's product with a tracked link or code. For Instagram creators it is a revenue stream that requires no product, no support burden and no inventory, at the cost of margin and control.

It works best when the recommendation would have happened anyway. Audiences detect the difference between a creator who uses a thing and a creator who was paid to mention it, and the second kind burns trust at a rate that outruns the commission.

Disclosure is not optional. Most jurisdictions require paid or commissioned recommendations to be identified clearly, and 'clearly' means visible before someone clicks - not buried under a 'more' tag or hidden in a wall of hashtags.

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