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Story reply - Instagram Glossary

A story reply is a direct message sent in response to a story. It opens a DM thread and starts the 24-hour messaging window, which makes stories one of the cheapest reliable ways to create permitted conversations with people already paying attention.

Because a reply opens a thread, the sticker choice determines the outcome. A poll produces a tap and no thread. A question sticker, an emoji slider prompt that invites a follow-up, or a direct 'reply with the word' produces an actual message and an actual window.

Story replies also come with the highest context of any inbound message: you know exactly which story they responded to. Automations that acknowledge that specifically - referencing the thing they replied about - convert far better than a generic acknowledgement, and take no more effort to configure.

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