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Lead magnet - Instagram Glossary

A lead magnet is something useful given away in exchange for contact details - a checklist, template, guide or mini-course. On Instagram it is the standard payload of a comment-to-DM automation: the thing the keyword delivers.

The quality bar is higher than most people assume, because the lead magnet is a free sample of your paid work. A thin PDF teaches people that your paid product is also thin. Something genuinely useful, that solves one narrow problem completely, does more selling than any sequence that follows it.

Specificity beats breadth. 'The 12 DMs that closed my last 12 clients' outperforms 'The Ultimate Instagram Growth Guide' consistently, because the first promises a defined outcome to a defined person and the second promises everything to everyone.

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