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Reach - Instagram Glossary

Reach is the number of unique accounts that saw a post at least once. It counts people, not views, so one person seeing your reel six times still counts as a reach of one. It is the honest measure of how far a post actually travelled.

Reach is the denominator that matters for almost every other calculation. Engagement rate by reach, follower conversion rate and profile visit rate all divide by it, which is why using impressions instead quietly deflates every number you report.

The number to watch is not reach itself but the split between followers and non-followers. Instagram reports both. High follower reach with low non-follower reach means you are talking to the room you already have; the reverse means the algorithm is distributing you but your profile is not converting the strangers it sends.

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