What data goes into the report?

Follower growth, audience composition, per-post and per-reel performance, and automation activity including replies sent and leads captured, each with a week-over-week comparison. The AI commentary explains what moved and by how much, so your client reads sentences rather than being handed a grid of numbers to interpret on their own.

Is it really automatic?

Yes. Once accounts are connected and branding is set, the report generates on a weekly schedule and is ready before Monday without anyone opening the app. You can still generate one on demand at any point, and you can review or edit a report before sending it on if you would rather check it first.

Can I white-label it for clients?

Yes, and that is the main reason the product exists. Your logo and brand colours are applied to the exported PDF, so what the client receives looks like it came from your agency rather than from a tool they have never heard of. Tenant branding is configured once in settings and applies to every report after that.

How far back does the historical data go?

From the point you connect the account, plus whatever history Instagram exposes through the API at that moment, which is limited and varies by metric. That means your first week or two will look thin through no fault of the tool. Connect client accounts as early as you can so the comparisons build up properly.

Can I run an ad-hoc report for a launch week?

Yes. You can generate a report on demand for any period rather than waiting for the weekly schedule, which is what most people want during a launch or a campaign push. It uses the same layout and the same branding, so an ad-hoc report is indistinguishable from a scheduled one to whoever receives it.

What if my client wants a specific metric?

The report covers the standard set across the five Insights views, and there is no custom metric builder today. If your client needs something outside that set, you would still be pulling it by hand. That is a real limitation worth knowing about before you move an entire client roster across to this.

Do you send the report if a week had no activity?

Yes, and it says so plainly rather than padding the page out. A quiet week shown honestly is more useful to a client than a report engineered to look busy, and it is usually the prompt for a conversation about what to change. You can skip a send manually if you would rather not deliver it.

Can I have the email arrive on a day other than Monday?

Yes, the delivery day and time are both configurable in Reports Settings, so if your client calls happen on a Thursday you can have the report land on Wednesday evening instead. The weekly comparison window shifts with it, so the numbers always cover a clean seven days rather than a partial one.

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Weekly Instagram Reports with AI Commentary

An Instagram analytics report summarises last week's performance (reach, engagement, follower change, top posts) into a document that a non-marketer can understand. Socioverse Reports adds AI-generated commentary, DM-lead and Planets-revenue attribution, and automatic email delivery every Monday. Ready to send to a client or a founder.

Socioverse Reports pulls last week's reach, engagement, top reels, follower change, DM leads and Planets sales, writes a plain-English summary with Gemini, and delivers a PDF by email every Monday morning.

You spend Sunday night in Instagram Insights, exporting screenshots into a Google Doc, writing sentences like 'reach was up' and hoping the client reads it. Half the time they do not. All the time it is a chore that eats the last three hours of your weekend.

The report is not the thing. Explaining what happened is the thing. Every hour you spend collating numbers is an hour you did not spend making the numbers better.

How it works

1. Connect Instagram - Same one-minute Meta flow. Business or Creator account.
2. Add your brand - Logo, colour, client name. Only takes a minute per client.
3. Turn on Monday delivery - Pick a time zone. Every Monday at 08:00 local, the report goes out.

What makes it different

AI commentary, not just numbers - Every report includes a plain-English section that explains what changed and why. Written by Gemini against your actual data.
Attribution back to DM leads and Planets sales - Not just reach and follows. Reports include the leads your DM automation captured and the revenue your Planet made, tied to the reels that drove them.
Delivered automatically every Monday - You do not open Socioverse to send it. We do. Cron job, Resend email, branded PDF attached, plus a public link.

Features

Weekly PDF report - Branded, on-brand, ready to send.
AI commentary - Gemini writes plain-English analysis.
Full metric coverage - Reach, engagement, follows, top posts, story views.
Lead attribution - DM leads captured, tied to the reels that drove them.
Revenue attribution - Planets sales tied to Instagram source.
Auto-email delivery - Every Monday at 08:00 in your time zone.
Public link - Send a URL instead of an attachment.
PDF download - White-label, on Agency.
Custom date ranges - Ad-hoc reports for any window.

Frequently Asked Questions

What data goes into the report?: Follower growth, audience composition, per-post and per-reel performance, and automation activity including replies sent and leads captured, each with a week-over-week comparison. The AI commentary explains what moved and by how much, so your client reads sentences rather than being handed a grid of numbers to interpret on their own.
Is it really automatic?: Yes. Once accounts are connected and branding is set, the report generates on a weekly schedule and is ready before Monday without anyone opening the app. You can still generate one on demand at any point, and you can review or edit a report before sending it on if you would rather check it first.
Can I white-label it for clients?: Yes, and that is the main reason the product exists. Your logo and brand colours are applied to the exported PDF, so what the client receives looks like it came from your agency rather than from a tool they have never heard of. Tenant branding is configured once in settings and applies to every report after that.
How far back does the historical data go?: From the point you connect the account, plus whatever history Instagram exposes through the API at that moment, which is limited and varies by metric. That means your first week or two will look thin through no fault of the tool. Connect client accounts as early as you can so the comparisons build up properly.
Can I run an ad-hoc report for a launch week?: Yes. You can generate a report on demand for any period rather than waiting for the weekly schedule, which is what most people want during a launch or a campaign push. It uses the same layout and the same branding, so an ad-hoc report is indistinguishable from a scheduled one to whoever receives it.
What if my client wants a specific metric?: The report covers the standard set across the five Insights views, and there is no custom metric builder today. If your client needs something outside that set, you would still be pulling it by hand. That is a real limitation worth knowing about before you move an entire client roster across to this.
Do you send the report if a week had no activity?: Yes, and it says so plainly rather than padding the page out. A quiet week shown honestly is more useful to a client than a report engineered to look busy, and it is usually the prompt for a conversation about what to change. You can skip a send manually if you would rather not deliver it.
Can I have the email arrive on a day other than Monday?: Yes, the delivery day and time are both configurable in Reports Settings, so if your client calls happen on a Thursday you can have the report land on Wednesday evening instead. The weekly comparison window shifts with it, so the numbers always cover a clean seven days rather than a partial one.

Weekly Instagram Reports with AI Commentary

How it works

What makes it different

Features

Frequently Asked Questions

All Socioverse products

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