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Iconosquare vs Agorapulse: Pricing and Which to Choose
Iconosquare is priced for individuals and small teams who care most about analytics. Agorapulse is priced per user for social teams who spend their day in the inbox, from $99 per user a month with 10 profiles each. If one person reports on a handful of accounts, Iconosquare costs a fraction of Agorapulse. If a team shares moderation, assignments and ROI reporting, Agorapulse is built for that.
Both manage many networks and Socioverse only does Instagram, so for a multi-network team neither of these is replaceable by us. What Socioverse adds on Instagram is automation: comment-to-DM and story-reply flows run on the free plan with unlimited DMs, and the weekly report is written for you. It has no shared team inbox with assignments like Agorapulse.
Where Iconosquare wins
- Far cheaper for one person, with a free plan and paid plans from $10/mo billed yearly
- Instagram analytics depth, benchmarks and long history
- Pricing by profiles, not by user
Where Agorapulse wins
- Unified inbox with assignments, saved replies and moderation rules
- Covers 11 networks including Reddit, Bluesky and Google Business
- ROI analysis and team performance reports
Feature-by-feature
- Free plan: Iconosquare - Yes, 2 profiles. Agorapulse - After the 30-day trial, limits not published.
- Entry paid plan: Iconosquare - From $10/mo billed yearly. Agorapulse - $99/user/mo, or $79 billed yearly.
- Pricing model: Iconosquare - By profile count. Agorapulse - Per user, 10 profiles included.
- Trial: Iconosquare - 14 days. Agorapulse - 30 days, no card.
- Inbox for comments and DMs: Iconosquare - From Launch. Agorapulse - Every plan.
- Competitor benchmarking: Iconosquare - Scale and up. Agorapulse - Advanced ($149/user/mo yearly).
- ROI reporting: Iconosquare - No. Agorapulse - Advanced.
- Best fit: Iconosquare - Solo marketers and small teams. Agorapulse - Social teams handling high message volume.
Frequently Asked Questions
- Is Agorapulse worth the price over Iconosquare?
- Only for a team. Agorapulse charges per user, so a three-person team on Standard pays about $237 a month billed yearly, and in return gets a shared inbox, assignments and moderation rules across 11 networks. A single person who mainly needs Instagram analytics gets more from Iconosquare at a much lower price.
- Does Iconosquare or Agorapulse have a free plan?
- Iconosquare has a published free plan: two social profiles, one user and 10 posts a month per profile, with one month of analytics history. Agorapulse offers a 30-day trial with no card, and its FAQ says you can keep a free plan afterwards, but the pricing page does not list that plan's limits.
- Which one has better Instagram analytics?
- Iconosquare. It started as an Instagram analytics product and still goes deeper there, with custom dashboards, benchmarks against your industry and up to two years of history. Agorapulse's reporting is broader across networks and stronger on team performance and ROI, but less specialised on Instagram.
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