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Iconosquare vs Sprout Social: Pricing and Which to Choose
Sprout Social is the enterprise option, from $99 per seat a month, with listening, CRM integrations and review management. Iconosquare does most of what a small team needs from Instagram analytics for a fraction of that, with a free plan and paid plans from $10/mo billed yearly. If you searched for Simply Measured: Sprout Social bought it in 2017 and it is no longer sold on its own, so Sprout is the comparison today.
Socioverse is narrower than both: Instagram only, 12 months of history, no listening and no benchmarks. What it adds is that the weekly report is written for you and connects posts to the DM leads and storefront sales they produced, and DM automation is free with unlimited DMs. If you report on several networks, it does not replace either.
Where Iconosquare wins
- A fraction of the price, with a free plan
- Pricing by profile count, not per seat
- Instagram-first analytics that a small team can learn in a day
Where Sprout Social wins
- Advanced listening and review management
- CRM integrations and enterprise support
- The analytics that came from Simply Measured, now inside Sprout
Feature-by-feature
- Free plan: Iconosquare - Yes, 2 profiles. Sprout Social - No, free trial.
- Entry paid plan: Iconosquare - From $10/mo billed yearly. Sprout Social - $99/seat/mo, or $79 billed yearly.
- Pricing model: Iconosquare - By profile count. Sprout Social - Per seat.
- Social listening: Iconosquare - Competitors and hashtags, Scale and up. Sprout Social - Advanced listening.
- CRM and review management: Iconosquare - No. Sprout Social - Yes.
- Trial: Iconosquare - 14 days. Sprout Social - Free trial.
- Best fit: Iconosquare - Small teams and agencies. Sprout Social - Large brand and agency teams.
Frequently Asked Questions
- What happened to Simply Measured?
- Sprout Social acquired Simply Measured in December 2017. It is no longer sold as a separate product, and its analytics were folded into Sprout Social. Anyone comparing Iconosquare with Simply Measured today is really choosing between Iconosquare and Sprout Social.
- Is Sprout Social worth it over Iconosquare?
- For large teams that need listening, CRM integrations, review management and enterprise support, yes. For one person or a small team focused on Instagram analytics, Sprout's per-seat price is hard to justify: a single Essentials seat at $99 a month costs more than Iconosquare Scale, from $79 billed yearly, which includes 3 users.
- Which has the better free option?
- Iconosquare, because it has one. Its free plan covers two profiles, one user and 10 posts a month per profile with a month of analytics history. Sprout Social offers a free trial and then requires a paid seat.
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