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Iconosquare vs Loomly: Pricing and Which to Choose
Loomly is a content calendar with approvals, built for teams that need sign-off before anything goes out, from $65/mo for 12 accounts and 3 users. Iconosquare is an analytics tool with scheduling attached, with a free plan and paid plans from $10/mo billed yearly. Choose Loomly if approval workflows are the bottleneck and Iconosquare if reporting is.
Socioverse Calendar publishes to Instagram only and has no multi-step approval workflow, so a team that needs client sign-off should use Loomly. The difference is where the content comes from: Socioverse Studio writes ideas, captions and scripts from the reels that work in your niche, and they land in the calendar ready to schedule.
Where Iconosquare wins
- Free plan, and a much lower entry price
- Deeper Instagram analytics, benchmarks and history
- Competitor and hashtag tracking
Where Loomly wins
- Approval workflows and custom roles on the entry plan
- 12 social accounts and 3 users on Starter
- Idea board, post previews and a calendar built for team sign-off
Feature-by-feature
- Free plan: Iconosquare - Yes, 2 profiles. Loomly - No, free trial.
- Entry paid plan: Iconosquare - From $10/mo billed yearly. Loomly - $65/mo, or $49/mo billed yearly.
- Accounts on entry plan: Iconosquare - Rises with profile count. Loomly - 12 social accounts, 3 users.
- Approval workflows: Iconosquare - Scale and up. Loomly - Every plan.
- Social listening: Iconosquare - Scale and up. Loomly - 2 per month on Starter, 5 on Beyond.
- Analytics depth: Iconosquare - Core product, up to 2 years. Loomly - Advanced analytics on every plan.
- Best fit: Iconosquare - Reporting. Loomly - Team content approval.
Frequently Asked Questions
- Is Loomly or Iconosquare better for agencies?
- It depends on where the agency spends its time. Loomly suits agencies whose bottleneck is client approval: every plan has approval workflows and custom roles, and Beyond includes 60 accounts with unlimited users. Iconosquare suits agencies whose bottleneck is reporting, with white-label reports on its Custom plan.
- Does Loomly have a free plan?
- No. Loomly offers a free trial with no card, then Starter at $65 a month or $49 a month billed yearly. Iconosquare has a permanent free plan for two profiles with 10 posts a month each, which is enough to test scheduling and basic analytics.
- Can both publish directly to Instagram?
- Yes. Both publish to Instagram through the official Meta API, including reels, without a phone notification to finish the post. Direct publishing is standard at this level, so it should not decide between them.
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